Orkla Foods Product Catalogue

Orkla Foods had not updated their product catalogue in many years, it was becoming archaic and definitely not user friendly.

Tackling the challenge to update this product catalogue that runs across both of their branches, Dagligvare (Everyday Groceries) and Storhusholdning (Wholesale and Catering). The new product catalogue streamlines the user experience, stripping out the heavy filters for a more humanistic approach.

Natural language was used for Dagligvare so that all ‘shoppers’ would understand whereas terminology that industry people would be used to and therefore relate to was used for Storhusholdning making it easy for specific users to navigate the site and find the products they are looking for.

Client: Orkla
Role: Concept Development, Visual Design and UX