Agency: Making Waves
Role: Concept Development, Visual Design, UX
ReaktorSkolen helps people back into the workforce with vocational training and job placement, it is a stepping stone to a new career.
ReaktorSkolen was changing names and needed a new, fresh identity to accompany the new name – JobLearn. They still wanted a link to the old logo so the stair motif was to be kept but updated into a new symbol. The colour palette and line style was chosen to give the company a more contemporary style that they were after.
This new visual identity was run across many mediums, including a new website (which was designed alongside the brand), stationery templates, office signage, PowerPoint templates and more.
What was created was a brand experience that was holistic and fun but also followed the accessibility needs of the company.